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Ed Rollins

Ed Rollins

Political consultant and former White House Political Director

Aug 18, 2026

35:16
And if you look at every major company out there that's doing well, the majority of them use the aggregators now.
35:21
I think a lot of it comes down to, and this isn't all contractors, but a lot of contractors in this industry, they're not pricing correctly, right? We call it a giveaway argument.
35:36
You know, because, I mean, they're more focused on getting the job than making a profit on it, right? So, yeah, you have to provide a quality service for a fair price.
35:46
But if you're going to provide a quality service, you have a fair price, right? Not a bottom end price.
35:52
If you have a bottom end, you're not making any money, then you're never going to make any money.
36:40
Is that the range? It's somewhere in that range,
36:44
yeah.
36:44
It's kind of a moving target with the market, too.
24:18
Is that a good sign of things to come?
24:21
It's good for the Trump side.
24:22
Obviously, Trump controls this party, and he basically is going to get who he wants to run.
24:27
Uh, in these races.
24:27
And I think the reality is we have to now wait and see how it works.
24:32
Remember in November, December, that's the critical period to get to that election day.
24:39
Do we have a great vote? We get out the vote effort.
27:30
Isn't that plenty of time to turn things around?
27:55
Is that a good sign of things to come?
27:58
It's good for the Trump side.
28:00
Obviously, Trump controls this party, and he basically is going to get who he wants to run.
28:04
Uh, in these races.
28:05
And I think the reality is we have to now wait and see how it works.
28:10
Remember in November, December, that's the critical period to get to that election day.
28:16
Do we have a great vote? We get out the vote effort.
30:15
They're not going to win that, are they?
1:52
Yeah.
1:52
Obviously, Trump controls his party, and he basically is gonna get who he wants to run, uh, in these races, and I think the reality is, we have to now wait and see how it works in November, uh, in, in November and December.
2:05
That's the critical period to, to get to that Election Day.
2:08
It...
2:08
Do we have a great voter get out to vote effort? I think we do.
2:12
I think there's a lot of money that Trump has that nobody else has.
2:15
Uh, the parties can be coordinated now.
3:27
From time to time
58:31
And what do you think will happen today?
58:34
I think that Paxton will probably win it.
58:37
He's the Attorney General.
58:39
He came in second in the primary before to John Cornyn, who's a four-term former leader of the Republicans, very popular in Washington.
58:53
But I think the President's endorsement probably makes the difference there.
58:56
The consequences is, though...
58:59
if Paxton wins, he's got a lot more controversy in his background.
DaveAUDIENCE
63:10
Rose Garden.
26:56
And what do you think will happen today?
26:59
I think that Paxton will probably win it.
27:02
He's the Attorney General.
27:04
He came in second in the primary before to John Cornyn, who's a four-term former leader of the Republicans, very popular in Washington.
27:18
But I think the President's endorsement probably makes the difference there.
27:21
The consequences is, though...
27:24
if Paxton wins, he's got a lot more controversy in his background.

6 MINS LATER

33:43
What happened that they're now going with candidates like this, and they're all backing him?
4:03
And what do you think will happen today?
4:06
I think that Paxton, uh, will probably win it.
4:08
He's the attorney general.
4:10
Uh, uh, he, he came in second in the primary, uh, before to, uh, John Cornyn is a, is a four term, uh, former leader, Republicans, uh, very popular in Washington.
4:24
But I think the president's endorsement probably makes the difference there.
4:28
The consequences is, though, if Paxton wins, he's got a lot more controversy in his background.
4:34
His most expensive primary in history, over $165 million, has already been spent in his race in the primary.
8:40
Garden.
29:47
So when Democrats yell, no kings, he's a dictator, he's a Nazi, he's a criminal, does that really work on independent voters? Does that really persuade them?
29:56
No, no, it doesn't.
29:58
You know, at the end of the day, it energizes their base.
30:01
And they've had gigantic turnouts, which often happens in the midterms.
30:06
The critical thing here is the message has to be that we hear you.
30:10
We know what's going on with the country.
30:11
We need to get these oil prices down.
34:26
That's never going to change, is it? How are you going to get back to normal?
34:24
So when Democrats yell, no kings, he's a dictator, he's a Nazi, he's a criminal, does that really work on independent voters? Does that really persuade them?
34:33
No, no, it doesn't.
34:35
You know, at the end of the day, it energizes their base.
34:38
And they've had gigantic turnouts, which often happens in the midterms.
34:42
The critical thing here is the message has to be that we hear you.
34:47
We know what's going on with the country.
34:48
We need to get these oil prices down.
35:43
What happened? What changed?
5:41
So when Democrats yell, no kings, he's a dictator, he's a Nazi, he's a criminal, does that really work on independent voters? Does that really persuade them?
5:50
No, no, it doesn't.
5:51
You know, at the end of the day, it energizes their base.
5:54
And they've had gigantic turnouts, which often happens in the midterms.
5:59
The critical thing here is the message has to be that we hear you.
6:03
We know what's going on with the country.
6:04
We need to get these oil prices down.
6:59
What happened? What changed?
27:56
A bit of a bumbler, I think.
27:58
It, it, she's, she obviously is too strident for the job.
28:02
She i- alienated a lot of people, uh, and didn't do what Trump wanted.
28:06
Uh, the critical thing I think is the timing.
28:08
Uh, and I, I worry from a communications per- perspective.
28:12
There's 213 days to the election.
28:14
Uh, w- w- I would not go through another fight if I was the, if I was the president or president's team.
29:36
And, uh, how does something like that happen? Do peop- people push him to do that? The-
30:00
A bit of a bumbler, I
30:01
think.
30:03
She obviously is too strident for the job.
30:05
She alienated a lot of people and didn't do what Trump wanted.
30:10
The critical thing, I think, is the timing.
30:12
And I worry from a communications perspective.
30:15
There's 213 days to the election.
31:40
And how does something like that happen? Do people push him to do that?
2:24
A bit of a bumbler, I
2:25
think.
2:28
She obviously is too strident for the job.
2:30
She alienated a lot of people and didn't do what Trump wanted.
2:34
The critical thing, I think, is the timing.
2:36
And I worry from a communications perspective.
2:40
It's 213 days to the election.
4:04
And how does something like that happen? Do people push him to do that?
26:00
we'll
26:01
see.
26:01
There's a lot on the agenda right now.
26:03
And the overwhelming thing is, is the economy.
26:06
And, and we had a lot of discussion in the last 12 days of the war in Iran, but the reality is most Americans could care one way or the other about that.
26:14
Uh, you know, they won't, they only care about their gas prices.
26:18
And if we see a rise there, which all the signs are we will, all of this is good news.
31:07
Don't they ever learn their lesson?
27:13
Does the GOP, do they really need a course correction?
27:17
They need something, and it's not just Kristi Noem.
27:20
You know, it's not functioning.
27:24
At the end of the day, if you're sitting out there in the country, or if you're going to be standing in a line the next couple weeks going on Easter holiday, you just have to stand in a an airport line three or four hours, you're not going to be very happy.
27:36
And you've got to blame the party that's in power, whether it's their fault or not.
27:40
So there's a lot of chaos going on right today.
27:43
So it would not be an environment I want to be running.
31:18
Don't they ever learn their
4:39
Does the GOP, do they really need a course correction?
4:43
They need something, and it's not just Kristi Noem.
4:46
You know, it's not functioning.
4:49
At the end of the day, if you're sitting out there in the country, or if you're going to be standing in a line the next couple weeks going on Easter holiday, you have to stand in an airport line three or four hours.
5:01
you're not going to be very happy.
5:02
And you've got to blame the party that's in power, whether it's their fault or not.
5:06
So there's a lot of chaos going on right today.
8:44
Don't they ever learn their
26:46
What does the president need to accomplish in that speech?
26:50
It's a very big speech.
26:51
There's a lot of things on his plate.
26:54
He needs to explain to the American public what I was going to bring the government back into functioning, especially with the weather and what have you in FEMA and the Homeland Security stuff being out.
27:05
Secondly, he's got to explain to the American public if he's going to do anything in Iran.
27:09
This is a chance for him to do that, set the tone and say, I want peace and why I want peace, if that's the case.
27:17
The third thing that he needs to really deal on is clearly convincing people that this tariff plan was... was uh correct and he's got his obviously out of the court his his rule that he can't use this particular provision uh why he wants to continue to move that that ball forward uh uh to a certain extent it's a terrible time for members of congress which is another element here uh because the new provisions that he has he can put some of the provisions some of the tariffs back in but in five months the congress has to approve it five months is right at the heart of a campaign uh He basically, Democrats are going to say this is a tax, raising taxes.
28:57
Do we really need to explain why we want regime change?
28:33
What does the president need to accomplish in that speech?
28:36
It's a very big speech.
28:38
There's a lot of things on his plate.
28:40
He needs to explain to the American public how he's going to bring the government back into functioning, especially with the weather and what have you in FEMA and the Homeland Security stuff being out.
28:51
Secondly, he's got to explain to the American public if he's going to do anything in Iran.
28:55
This is a chance for him to do that, set the tone and say, yeah.
29:00
I want peace and why I want peace.
30:43
Do we really need to explain why we want regime change?
2:46
What does the president need to accomplish in that speech?
2:49
It's a very big speech.
2:51
There's a lot of things on his plate.
2:53
He needs to explain to the American public how he's going to bring the government back into functioning, especially with the weather and what have you in FEMA and the Homeland Security stuff being out.
3:04
Secondly, he's got to explain to the American public if he's going to do anything in Iran.
3:08
This is a chance for him to do that, set the tone and say, yeah.
3:13
I want peace, and why I want peace, if that's the case.
4:56
Do we really need to explain why we want regime change?
27:29
But what does the president need to do to get better messaging about that?
27:34
Well, he needs to basically focus himself on the message.
27:37
You know, he's the one driving the message, and all the foreign policy stuff that he's doing certainly may be important, but it's not important to the voters out there that are basically worrying about health care and worrying about food prices and housing prices and what have you.
27:52
So...
27:52
I would argue that now that we're in the actual election year, the president needs to spend his time and energy on these issues that matter to voters.
28:01
He's got strong pollsters.
28:02
He had the pollsters give him three or four things he should be talking about and talking about those things.
28:38
So, uh, and you can't cure him of that, can you? That's always the way
30:48
But what does the president need to do to get better messaging about that?
30:52
Well, he needs to basically focus himself on the message.
30:56
You know, he's the one driving the message, and all the foreign policy stuff that he's doing certainly may be important, but it's not important to the voters out there that are basically worrying about health care and worrying about food prices and housing prices and what have you.
31:10
So I would argue that now that we're in the actual election year, the president needs to spend his time and energy on these issues that matter to voters.
31:20
He's got strong pollsters... get the pollsters given three or four things they should be talking about and talking about those things.
31:26
You know, I think the key thing here is, you know, there's a lot of crises in the world, and the president wants to solve those crises, and he's done a pretty effective job on all that.
31:35
But most people out there aren't worried about Iran as much as they're worried about, you know, what's happening in Westchester County or Suffolk County or across the country.
31:56
So, uh, and you can't cure him of that, can you? That's always the way
4:43
But what does the president need to do to get better messaging about that?
4:47
Well, he needs to basically focus himself on the message.
4:50
You know, he's the one driving the message, and all the foreign policy stuff that he's doing certainly may be important, but it's not important to the voters out there that are basically worrying about health care and worrying about food prices and housing prices and what have you.
5:05
So...
5:06
I would argue that now that we're in the actual election year, the president needs to spend his time and energy on these issues that matter to voters.
5:14
He's got strong pollsters.
5:16
Get the pollsters, give them three or four things they should be talking about and talk about those things.
5:51
So, uh, and you can't cure him of that, can you? That's always the way
27:04
Why is he so bad on messaging this?
27:08
Well, I think to a certain extent, he, he, uh, he, he said over and over again, this is what's happening.
27:13
And, and I think he probably doesn't think this is as sexy as it should be or as much fun as going after, uh, uh, stuff.
27:22
He loves the international stuff.
27:24
He loves, he loves to, you know, this is a, it's really interesting.
27:28
I, you know, I worked for Nixon, Ford, Reagan around Bush, uh, and been around other presidents ever since.
27:36
Uh, Some like the press.
32:12
They
DannyAUDIENCE
30:26
Yeah.
30:27
Yeah.
30:28
that's still out there on tariffs and all the rest of it, if for some reason there's a backslide, then that's going to have a big impact.
30:36
He's got a lot of members of Congress who are very worried.
30:38
And as I've said on this show before, the first thing that a congressman cares about is not whether President Reagan has high approval numbers.
30:46
Do they have high approval numbers? And are they going to get reelected as they get into this political process? You know, you're not talking about...
30:53
The maximum probably is 25, 30 seats that you could lose...
34:32
They
4:21
Why is he so bad on messaging this?
4:24
Well, I think to a certain extent, he, he, uh, he, he said over and over again, this is what's happening.
4:29
And, and I think he probably doesn't think this is as sexy as it should be always much fun is going after, uh, uh, stuff.
4:39
He loves the international stuff.
4:40
He loves, he loves to, you know, this is a, it's really interesting.
4:44
I, you know, I worked for Nixon, Ford, Reagan around Bush, uh, and been around other presidents ever since.
4:53
Uh, Some like the press.
9:28
They

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