Eatwell Guide

And that's from where they've been eating red meat and drinking raw milk.

Why should we go away from that now? And that takes me to my next point being the eat well plate and measuring and looking at your macronutrients.

Your macronutrients being protein, carbs and fat.

People or health advisors, like I've mentioned before, have said follow the eat well plate and look at your macronutrients.

But I think that's not really a brilliant way of looking at it because that eat well plate is targeting maybe only a certain group of people.

Yes, I think having a balanced diet can be great.

But, for example, I've referred to cavemen, and now I'm going to refer to Eskimos.

No, meat, sorry.

But I said the one low-hanging fruit that people can agree on probably is to reduce the acceptability and promotion of what most people consider junk food, like cakes, biscuits, all that kind of stuff, sugary drinks.

Now, if you look at the Eat Well Guide, the so-called healthy guidance in the UK, you've got like a plate on there, which, by the way, interestingly, the stakeholders who had a say on what goes on that plate, which is, you know, a poster in NHS hospitals include representatives of people like Kellogg's and Coca-Cola and Nestle.

So that's another story.

But on that guide, in the corner, they've got things like cakes and biscuits and crisps and that kind of stuff on there.

Healthy food is about twice as expensive per calorie and then less healthy food.

And households living in the poorest areas, of England will have to spend about 85% of their disposable income if they want to meet the government's Eat Well Guide, which is their kind of national kind of healthy eating guidance that we see.

It used to be called the Eat Well Plate.

I'm sure many people have seen this picture of kind

of

the Eat Well Guide, but essentially 85% of their disposable income, the most deprived households would have to spend.

So basically that means that eating healthily is not an option for everybody, which is why we therefore see so many, such a huge inequality in diet quality across countries.

the most deprived households and the least deprived households.

So this was done in the UK.

So they were following the UK Eat Well Guide.

Okay.

So then they only changed one thing.

Because both diets were more healthy.

Right, right.

So their ultra processed food diet was still following the UK eat well guide.

It wasn't extreme ultra processed.