Eat Just Inc.

So easy breakfast swaps.

You can try the Just Egg.

There's also Yo Egg.

I'm a huge fan of Tofu Scramble.

More about my stupid just egg.

I...

Just Egg is a product Alice likes that has no egg in it.

It seems like that should be the one thing it absolutely has.

But it means it's the adjective.

So my name is Jenna Cameron, and I have been in food service sales for the past 12 plus years with some amazing brands like Eat Just, Alpha Foods, Wild Earth, Simulate, and have been consulting full time for about a year now.

Daniel and I crossed paths at Just, formerly Hampton Creek, where we worked together for about five years.

And I kind of learned food service from the ground up in that role and then have gone on to teach other companies and early brand leaders on how to jump into the food service channel because it is very complex.

And Jenna is truly one of the only people that I trust with information about this channel.

And I just love for people to get inside your mind as a food scientist as well, because honestly, one of the things that I love, our core focus at Startup CPG is all about helping the brands.

But because I've gotten to know a lot of food scientists over the years, I worked at a company called Just Egg.

A food tech company had a lot of R&D people in-house who became my friends.

And I really respected their skill sets and then just stayed in touch as they went out into the world and just started to understand what that independent formulator life looks like.

So those white lines are starting to melt, and you'll see that as those lines melt, they start to separate, so the layers can flake apart.

If you look at the two most successful products in the plant-based category, which I would argue is Impossible Foods and Just with the Just Egg, where they've succeeded at creating a product that people use on a repeated basis, both of those products are amazing in terms of replicating the cooking experience.

No one gives them credit for that.

But if you think about it, if you provide a product to someone that has a cooking experience that makes you feel uncomfortable or that you need a PhD to do it, you're probably not gonna buy that product again.

[laughs] So there you go.

That's, if you guys also want a wrongly titled egg product-

[laughs]

... that has no egg in it, get Just Egg.

[clapping] Is it such a b- it's such a big deal.

Kostu doesn't like the fact that I eat that stuff called Just Egg.

You know, it's, it's not- Bad name.

It's a bad name.

I get that 'cause it sounds like it's just egg, but it's not.

It's a fake egg.

But fake egg doesn't sell.

They don't even say, "I Can't Believe It's Not Milk." I wonder whether that would be trademark infringement.

Heading, Just Egg.

There's an image here.

Just Egg.

Source, Walmart.

This one does not do mimicry at all and is very direct, eggs from plants Just is the brand name, and it would be very hard to think that this was a normal egg.