Eastern rosella

And this year more than ever, it feels like there's a real outpouring of care and love for our birds.

Maybe the song Eastern Rosellas has helped with that as well.

I hope so.

But how do you manage

I really like this one.

Eastern Rosella.

A throwback to just the cutest moment of the

year, to be honest.

So that's been the main way.

The Eastern Rosella, yeah, we tried jumping on that trend.

I think when we try to jump on trends, we tend to miss the boat a little bit.

So we tend to sort of make our own trends or follow our own tracks and just put out stuff that we like and the stuff that we think that the audience will like.

The third lesson is don't chase trends.

Be yourself and trust your customers to notice.

Warwick tried jumping on the Eastern Rosella trend.

That song is still in my head, but he missed the boat.

Let's go.

Oh, start singing Eastern Rosellas.

Eastern Rosella, Eastern Rosella.

Look at the pretty colors.