Eardrum

Axillary, under the arm, runs about half a degree to a full degree cooler, and the error is inconsistent.

Tympanic, in the ear, is unreliable in young children because the ear canal is small and angled, and you're often measuring the temperature of the ear canal wall, not the eardrum.

And the friction is the point.

The friction is exactly why people skip it.

Yeah.

Well, that's exactly how you sound to everybody else, because everybody else hears your voice 100% through their eardrum.

Mm-hmm.

So that's what they hear.

It goes through bone.

And so the whole brain vibrates because the bones are vibrating.

And then some of the sound comes out here and hits your eardrum.

But only 20% hits your eardrum.

"You gotta hit me again." And I slid in there, and I, as, it's like it was magic.

He turned around, and that giant Booker hand just right here, and just bing Eardrum gone right away.

And I just, I-

He hit you with his working punch.

The loss of hearing, be healed.

Eardrum, Eustachian tube, open up.

I rebuke the balance problem, the equilibrium problem, come out.

Who needs healing in your lungs? Stand up for this group.

And then it's also matching that with top class creative.

So our sister agency is Eardrum and my business partner is Ralph Van Dyke, who is the most awarded audio creative globally.

He set up Eardrum over 30 years ago.

And you cannot overlook the importance of a great audio creative ad when it's in these you know, let's say it's the perfect media plan.

If you've got a shit ad, it's still going to do badly.