E4

But the story of The Inbetweeners movie starts with The Inbetweeners TV show.

Now, this had become a gigantic hit for E4, uh, and thus Channel 4.

It, it aired originally in 2008, and the idea was this kind of almost American Pie-esque, uh, comedy, uh, b- set with four, four young...

Well, 16, 17-year-olds who were the inbetweeners of the title.

These characters would be funny to watch and to listen to.

They'd get up to really silly things, and they based this on the experiences of them and their friends.

They'd mine stories from their own lives, and The Inbetweeners became a fast, a, a, a fast hit and a real breakout for E4.

So it's...

Yes.

It's on E4.

Uh, it started on the 30th of July, and it's 10 episodes running through till October.

Mm-hmm.

But yeah, so it shows and it follows a couple of the travelers.

Some young, some old, some first timers, some who've been there lots of times, and I just love stuff like that.

And E4 always do it really well.

Yeah.

Oh, and it's available on? It's

available on the E4.

Is it still called the E4 app or is it the Channel 4 app?

You keep changing the name.

Yeah, the Channel 4 app.

Yes.

It's on E4.

Uh, it started on the 30th of July, and it's 10 episodes running through till October.

Mm-hmm.

But yeah, so it shows and it follows a couple of the travelers.

Some young, some old, some first-timers, some who've been there lots of times, and I just love stuff like that.

And E4 always do it really well.

Yeah.

So currently we offer AD on, I mean, 45% is what we aim for.

In reality, you know, I mean, E4 has around 75, 80%.

We're kind of At this stage, comfortably above those targets that we've set on the five main channels.

And similarly with streaming as well, we've seen obviously with a lot of our streaming content coming from the linear channels as sort of catch up content, we've seen the streaming figure grow to kind of, you know, 45% audio description there as well.