Dynamic Yield
Mastercard Dynamic Yield helps businesses deliver digital customer experiences that are personalized, optimized, and synchronized. Marketing, Product, Development, and eCommerce teams from more than 400 global companies are using Dynamic Yield’s Experience OS as the technology layer on top of existing CMS or Commerce solutions, to algorithmically match content, products, and offers to each individual customer to increase revenue, build customer loyalty, and gain a sustainable competitive advantage.www.dynamicyield.com
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Search complete. 1 mention across 1 episode found for "Dynamic Yield".
Oct 23, 2026
Mike MallazzoGUEST
And I think just very different than the culture of AI is now.
Mike MallazzoGUEST
Ultimately came back home to New York, took a job at a company called Dynamic Yield, which was originally a company that was incubated within the New York Times or funded by the New York Times to help build the personalized newspaper.
Mike MallazzoGUEST
Around the time I joined, we pivoted to focus on e-commerce, became one of the largest personalization conversion rate optimization players in that space, and ultimately sold to MasterCard for $500 million.
Mike MallazzoGUEST
Spent time in a couple of other startups, one called Narrative How in the creator space, and then a conglomerate of CPG brands for a number of years where I led growth and marketing.