Nike Dunk

You know, I think, you know, the Nike and the Adidas of the world are always going to be exactly who they are, and they're always gonna occupy the space that they do in the market.

But I think right now what the market is screaming for is, is something new, fresh, and different that's far from what people have been used to seeing over and over again.

You know, like the Nike Dunks and the Stan Smiths and the, you know, the Air Jordan 1s.

That, that's just been rinsed and repeated so many times over and over again, and it'll continue to do so, and there's gonna be people out there who are gonna buy it, but I think now it's really opened up in terms of the, the, the opportunity for that individuality in the space.

You know, MSCHF is a great example, what they've done with the big red boot, and now with the two-by-four Timberland type of boot that they did.

Yeah, he's in full plate armor and-

You tie together his Nike Dunks [laughs]

... and a pair of Dunks.

[laughs] A pair of Air Monarchs.

Yeah, I mean-

You said those Dunks and shit.

You've been sending, um, what was it? There was one you sent the recent I actually liked.

Um.

You have the Mummy Dunk?

I do.

I got the regular, um, skull Dunks that came out a couple years ago.

Yeah, I have those too.

...

the board wall in the back, and they're selling, uh, those, uh, the limited release Nike Dunks and shit.

Okay.

Like, no, no disrespect on that, but it's like they're focused on the shoes and, like, a little bit of a board wall.

They, they're actually growing by high single digits.

It's more like the lifestyle side around like, you know, Nike Dunks, Air Force 1s, and Jordans which are declining, whereas like, you know, the more high performance running, basketball, training shoes are still going really well.

But an interesting conversation I had with someone earlier today was around Chinese brands and Chinese shoes in particular, where you've got brands like Li-Ning, um, which is, which have just signed Steph Curry, the basketball player, who was with Under Armour for many, many years.

He's now signed across to Li-Ning to be the face of their basketball program.

He would come in to

SNL in basketball shorts with a basketball under his arm, you know, his Nike Dunks, big, fat, like, Beats by Dre headphones, just looking like a guy straight off the subway that is definitely listening to hip-hop.

And then you'd go, what do you got in there? And then he would like tilt the headphone out so I could hear it.

And it'd be like, 5,000, 75,000.

What are the ones they used to wear all the time? The Crocs? No, Nikes.

Oh, the Dunks.

Yeah, kind of like the Nike Dunks, but they don't have a back end to them.

The low Dunks, yeah.

They're

just like a little chunk that you slip on.

My wife was there and my daughter.

We were fucking looking at shoes, and I saw this pair of Nike Dunks.

Oh.

Now, I'll tell you, I've never owned Nikes in my entire life, but these are, like, the color of Boba Fett, and they're all corduroy, and they have terrycloth shoelaces.

Men in short shorts and mustaches, which is an epidemic that's really becoming a problem for me.

Men in short shorts-

And Nike Dunks

... and mustaches.

I mean, it's huge.

Dunk revenue cut 50%.

I don't really like the Dunk, but what I would say is, this is, uh, there's no playoffs for these guys.

Th- this is a tough one.

I really like Elliot.

But I think keeping new products is always essential.

And I think it's been leaning on your Air Force Ones, your Nike Dunks, and your Jordans, but they just haven't had that same appeal with the consumers recently.

I think a great example is Adidas.

They've made the Sambas and the Gazelles cool again.