Duncan J. Watts

They like the math, and they're very, very good at coming up with algorithms that allow us to answer questions much more efficiently, much more quickly, and they occasionally even provide some insight, like the small world.

What, what Duncan Watts did with the small world hypothesis, take an idea from Milgram in the '60s and really give it some meat and some foundation that has had a big impact on a lot of our work, including stuff Martin has done on, uh, looking at small worlds in, in much smaller contexts.

The whole physics community now really has taken over.

And I use physics very loosely.