Dude Perfect

Paying five figures for a travel league is just the beginning now.

Number four, popular YouTube crew Dude Perfect is entering into an official partnership with Disney with some of their existing content coming to Disney Plus and exclusive content being planned around Avengers Doomsday, Star Wars, and even the Super Bowl.

And number five, the reign of the gummy could be at an end with the rather dystopian sounding supplement strips rising in popularity.

Fans argue the strips are easier to take than pills and have less sugar than gummies.

So maybe even Eminem might show up to do Renegade.

Who knows? Disney signed Dude Perfect.

Yes, Dude Perfect.

They have 62 million subs over social media for Star Wars 50th and Doomsday content and is bidding $20 million on bankrupt characters So there you go.

Banked up character AI after sending it a cease and desist last year.

I think the show we produced for you, or one of the shows we produced with you, was called Rabel's Kitchen, and we were partnering you with other food creators, like Fit Man Cook, and getting Avocados for Mexico as a sponsor.

That's really a long way back, but I think it's got to have informed a lot of your strategy around how you can build awareness and passion for the league with that next generation fan and you know if you think about that I was look I was thinking about this getting prepared we produced a video whistle sports for anyone doesn't know was a conglomeration of content creators that were sports or sports adjacent that were building audiences on social platforms at the time primarily YouTube and our biggest partner was Dude Perfect and it was 11 years ago that we filmed with you Dude Perfect Paul Rabil lacrosse trick shots and I went on yesterday rewatched it it's very inspiring for anyone who hasn't watched it in a long time has over 33 million views, which is remarkable.

But you were also working with smaller content creators at the time, very nascent, but really, really smart and curious, like Samir and Colin of TLN.

How did that time inform you in terms of your ability to build a personal brand and then also leading into when you launched PLL, how important social media was going to be?

taught myself how to use a DSLR and edit and upload.

So that was actually, you know, the sort of the little acorn in my story that I first planted where I went, oh gosh, I can directly connect with a lacrosse fan, which was really powerful to me because I was a lacrosse fan and I was a lacrosse player.

So even going to hit on the Dude Perfect piece, I think for any creator, any athlete, or any artist, you have to start and you have to stay in the lane of what matters to you most.

And then over time, if you want to grow and be you know experience fruits of the labor you have to figure out top of the funnel which is marketing speak for how do i build new audience and that means going across to other like-minded people who may not be doing lacrosse content but trick shots in sports which is what do perfect did And we collaborated and it led to 33 million plus views and still to this day now as a 40 year old who started the PLL when he was 33 and who had a career that I had that you had walked through in the beginning, I still get sort of tapped on the shoulder here in Manhattan saying I watched your Dude Perfect video.

Um...

Oh, Dude Perfect?

Dude Perfect, yes.

Yeah, Dude Perfect.

Yeah.

They gave them a deal.

Now, Dude Perfect, I wanna point out, was the one that came under fire because they were gonna go visit all the theme parks in, like, a, in record time, and they supposedly broke the record.

The problem that, was they had a deal with Disney, so they were getting special-

money behind it because like they tried this with maker studios and stuff blew up in their face it's they keep trying so hard to get this to stick with uh youtubers that they gave was that the that one dude show um

Oh, Dude Perfect?

Dude Perfect, yes.

Yeah, Dude Perfect.

They gave them a deal.

Now, Dude Perfect, I want to point out, was the one that came under fire because they were going to go visit all the theme parks in record time, and they supposedly broke the record.

The problem was they had a deal with Disney, so they were getting special.

You're not worried about hosting for the holidays?

Uh, was that the, that one dude show? Um...

Oh, Dude Perfect?

Dude Perfect, yes.

Yeah, Dude Perfect.

Yeah.

They gave them a deal.

Now, Dude Perfect, I wanna point out, was the one that came under fire because they were gonna go visit all the theme parks in, like, a, a record time, and they supposedly broke the record.

The problem i- was they had a deal with Disney, so they were getting special-

That's really... a long way back but i think you know it's got to have informed a lot of your strategy around how you can build awareness and passion for the league with that next generation fan and you know if you think about that i was look i was thinking about this getting prepared we produced a video whistle sports for anyone doesn't know was a conglomeration of content creators that were sports or sports adjacent that were building audiences on social platforms, at the time primarily YouTube.

And our biggest partner was Dude Perfect.

And it was 11 years ago that we filmed with you Dude Perfect, Paul Rabil, lacrosse trick shots.

And I went on yesterday, rewatched it.

It's very inspiring for anyone who hasn't watched it in a long time.

So that was actually, you know, the sort of the little acorn in my story that I first planted where I went, oh, gosh, I can directly connect with a lacrosse fan, which was amazing.

really powerful to me because I was a lacrosse fan and I was a lacrosse player.

So even going to hit on the Dude Perfect piece, I think for any creator, any athlete, or any artist, you have to start and you have to stay in the lane of what matters to you most.