Dubai Motor City

They might have been recommended, but you're in unknown territory.

So the problem is from a brand perspective, the infrastructure is not there to be able to kind of... give that trust back that's consistent experience through everything that you do and this is what we're trying to do as a business you know there's a reason why we want to get to 30 and beyond because it doesn't matter you know we can have somebody who goes you know what there's a heart condition here go to our cardiologist in motor city all your records are there the vet will speak to that straight away everything's there you walk into the place in motor city and it's exactly the same experience it's just a different vet all of a sudden from a personal perspective you go in Actually, I feel more comfortable now.

I mean, exactly.

And the thing is, is that we don't think about that.

Yeah, it's a fact of life, isn't it? So you've got this target of 30 clinics across the UAE by 2030.

That's pretty ambitious.

Your first two locations open, let me see, it's Motor City and Hesse Street, right, in December.

What's been hard about... setup in terms of, I don't know, is it finding real estate? Is it finding talent? Is it medializing? What's been, how's that process been?