DriveCentric Holdings, LLC

I always had a big dealer group n-not too far back, and I'm speaking to the, you know, the entire group, and I asked them, I said, "Hey, are you guys using any AI-enabled tools?" And one of the guy immediately raises his hand.

I figured they're gonna say something like DriveCentric or something, right? Something that has AI embedded in it, right? Maybe it's Impel or Full Path, whatever it might be.

And he says, "Yeah, absolutely." And I said, "Great." I said, "Which one is it?" He goes, "Oh," he says, "We're taking all of our leads and we're uploading them into ChatGPT, and we're getting ChatGPT to score the leads for us, and then it even will tell us which ones to pursue and will give us a script." And I said, "You do know you just violated Graham-Leach-Bliley Act, right? You just took PII and threw it up into the atmosphere unprotected.

Please stop doing that." You know that, Brian, with everybody thinking about, "Hey, which tool should I use? Should I get this? Should I use this?" You know, "Which AI-enabled solution should I use?" I think it's the wrong question, right?

And so, um, there's no other agentic AI that at, you know, when we, when we filed this thing, that's actually giving a real hard value for the appra- on the, for the vehicle.

You follow me? So what I'm saying is, a lot of it, there's a lot of AIs in there in the CRMs 'cause we use, we have, you know, we, we, uh, we use a wonderful CRM, DriveCentric.

It's amazing.

I love it.

But the DriveCentric AI can't give you an ACV.

You follow me?

Mm-hmm.

Uh, and those are all great partners and vendors we use every day.

But when you go to the actual selling of the car and the tools we use, yeah, DriveCentric just did an absolutely amazing job working with our teams to make sure that, you know, our, our AI agent, you know, was able to handle the total price requirement.

They did a great job-

Yeah

in order to kind of create profit for, for their business.

You know, we did a partnership earlier this year with, with DriveCentric, and we both sat down as companies and said, "Hey, Mastermind, you guys have a lot of data.

You have a lot of cleansed data, a lot of insights."

Yeah.

Yeah.

Um, and you know, obviously DriveCentric's one of the bigger c- bigger CRMs, and they're growing out there.

"Hey, let's do a data sharing agreement for our mutual customers.

Help me help you." And, and ultimately it's for the benefit of the dealer and our customers, and I'd like to see that trend happen more and more, uh, between vendors and saying, "How can we work together ultimately to help the dealer and then have a better consumer experience at the same time?"

We chose companies that were, were i- moving in the direction that we thought they should move.

And, and, um, to answer your question who we chose, we chose Tekion for our DMS, and we chose DriveCentric for our CRM.

And, and both of those companies, um, are, are developing and, and constantly improving.

And the number one thing I look at when evaluating a, a partner is responsiveness.