Drillmatic – Heart vs. Mind

Studio album by The GameWikipedia

MENTIONS

EPISODES

PODCASTS

Oct 6, 2026

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Why now? Why now? Skin in the game and do not F with a goal song (from The Drop House NYC)

Oct 6 · 2 Mentions

Lars MurrayHOST

0:45

Actually, it's an artist-first, independently-owned space dedicated to the celebration of fandom and community, and it's the brainchild of my old friend and colleague, Jennifer Citron.

Lars MurrayHOST

0:56

It's a pretty new space, though it's hosted events and record release drops for the likes of A$AP Rocky, Madonna, Miley Cyrus, goose and more it's a space for experiential marketing for street side advertising for album launch events it's also a vip event space and you can do as i am doing right now live podcast recording and more than that anything you can kind of think Up.

Lars MurrayHOST

1:19

Jen generously let me record here today.

Lars MurrayHOST

1:21

So on with the show.

Lars MurrayHOST

2:24

Let me know if you have any insights.

Lars MurrayHOST

2:26

In a less head-scratching development, just because traditional label functions and ownership are passing to artists, it doesn't mean that these same old artist-label disputes are going away.

Lars MurrayHOST

2:36

To wit, the game is suing UMG's indie distribution arm Virgin over its alleged failure to promote the game's 2022 album, Drillmatic, Heart vs.

Lars MurrayHOST

2:46

Mind.

Unknown podcast

The Game’s Label Sues UMG for Under-Promoting His 2022 Album: ‘Diminished Commercial Performance’

Oct 2 · 4 Mentions

speaker_2HOST

1:29

That's interesting.

speaker_2HOST

1:30

They might be arguing that the album's performance was not solely due to marketing, but that's a tough sell.

speaker_1HOST

1:37

Exactly.

speaker_1HOST

1:38

I wonder how much of the album's performance can actually be attributed to marketing versus the content itself.

speaker_2HOST

1:44

It's a complex balance.

speaker_2HOST

1:46

But if you don't market, how do you expect people to even know the album is out?

speaker_1HOST

1:51

That's the whole point.

speaker_1HOST

1:52

The game had some big features on that album, too.

The Diverse Mentality Podcast

#423 - The Correctional Officer William Roberts Visits Old Friends

Oct 2 · 4 Mentions

QuakeHOST

53:15

Speaking of lawsuits, more lawsuits, and the game is suing.

QuakeHOST

53:19

universal music group so he's going down the ride of drake but this is a whole different case it has nothing to do with beef and stuff the game recently released the documentary three after years of teases but an earlier record in his discography is the focus of attention this week according to complex he launched a lawsuit against universal music group and their virgin music group division on wednesday september 30th los angeles rapper accused them of neglecting their end of a $500,000 marketing budget for his 2022 album, Drillmatic, Heart vs.

QuakeHOST

53:46

Mind, thus leading to lower album sales than what was possible and desired.

QuakeHOST

53:51

The lawsuit specifically came from Taylor's 100 Entertainment Company, who had an exclusive distribution deal with Virgin in a California Superior Court.

QuakeHOST

54:17

It also claims it only spent $88,000 from $170,000 portion of this fund for videos, and the rest of the money they spent went out of home advertising, overseas promotion, and digital marketing.

QuakeHOST

54:29

This means UMG allegedly left roughly two-thirds of the signed-off budget on the table, leading to No Break's MC spending his own money on marketing, covering a substantial portion of production costs for the visuals for the Big Sean-assisted cut, Stupid.

QuakeHOST

54:42

In addition, the complaint alleges that negligence hurt Drillmatic's album sales, thus making the game lose out.

QuakeHOST

54:48

on royalties, streaming revenue, and more from the recoupable marketing budget.

Drillmatic – Heart vs. Mind

Oct 6, 2026

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