Dr. Karen Becker

And I was like, "Well, let me look into this a little bit more and see," you know.

And I, and I read somewhere, it was probably on your site or Dr. Karen Becker, I don't know.

But I, but I read somewhere that it, it can be, um, a f- flare... or you get flare-ups from certain ingredients in the food, and he was on wet food at the time, and there was fish in every single one of them.

Mm-hmm.

You know, you start to hear in the human space how important nutrition is, and that just starts to make you think about the pet food.

And I've talked about this many times, but there was basically a moment where I was feeding Purina Pro Plan, and I came across a podcast with Steve Gundry, Karen Becker, and Rodney Habib.

And in this podcast, I basically heard that the advice I was taking from my veterinarian was slowly killing my dog, and that was hard to grapple with.

It, it was, it was a weird polarization of having a personal vet that you trust, and then just like you said, having this really flashy video that's saying a lot of things that logically make sense, especially if you're a pet parent without a science background, you know? And it was at that moment that we changed everything.

There may be – in fact, we've talked about them a lot.

There are a couple things that maybe – Becker, Dr. Karen Becker.

There are maybe a couple of things that I'm not 100% on board with.

But again, I want to explain that to my staff instead of them reading a blog post and trying to figure it out on their own.