
Doug French
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Oct 14, 2026
Episode #341: Enhancing the Home Buyer Experience - Doug French
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21:55

Doug FrenchGUEST
And if you want two things that are pretty easily solvable but that will really tank your customer satisfaction, it's those two things.

Doug FrenchGUEST
You move into a brand-new home, and you go run your hand across the countertop, or let's say, you know, you're going in, and somehow you look above a cabinet, and there's trash on top of the cabinet, or even the front door's not wiped down.

Doug FrenchGUEST
But the reality is when you're a construction manager and you're just going, going, going, those things sometimes aren't so obvious.
5 MINS LATER

Greg BrayHOST
Is that something you guys purposely talk about, when to say yes and when to say no to a customer?
600% Growth Since 2013... How Doug French Built a $350M/Year Company
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G
11:47GarrettHOST
I'm just curious to get your thoughts on the landscape of the industry.

Doug FrenchGUEST
I love looking and saying, okay, like what is my experience with either one of these companies? And so we've had some experience with Clayton Properties and Berkshire in the past and have had actually two really good friends of ours that have sold out or that sold to Clayton Properties.
12 MINS LATER
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24:25GarrettHOST
figure out how to get those costs down um and so it's you know but like you said without reducing the quality so you're solving an important problem by doing that but i want to touch on one other thing kind of the construction specific space um you mentioned in a previous podcast or interview that you guys kind of cut your build cycle by 32 days in a year crediting a lot of that to kind of the vp of construction i'm curious walk me through that what does that process look like like What were some of the things you did to get that build time down if you're open to sharing?
The Truth About America’s Housing Shortage | Doug French, Stylecraft Builders CEO
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28:37Brandon AnsleyHOST
So walk us through sort of like, you know, where the business was back then, which you've explained, and then what's happened since then in the last, or in the next 13 years, I guess.

Doug FrenchGUEST
love it that's a great question we're involved with a peer group called builder20 it's through the national association of home builders there's 20 builders and i promise i'm going to land the plane that there's a point for me telling this story there's 20 builders that come together you know twice a year and one of those meetings is about financials and i can distinctly remember going to those meetings and it's kind of like they line you up not based on revenue they somewhat do but really the markers net margin and i can remember going to those those meetings and being kind of like oh my gosh like and like almost like a wake-up call like yeah we're growing our top line but our bottom line is either shrinking or staying the same And Brandon, what I realized really quickly is like every year we always ran out of houses.

Doug FrenchGUEST
There was always a period of the year, may have been April or May or whatever, the spring sowing season where if you walked in and you wanted a home and for us, we're kind of more cyclical on the school calendar.
15 MINS LATER
B
44:37Brandon AnsleyHOST
So first of all, what are your thoughts on that? Do you believe, I mean, What are your thoughts on the housing shortage?
PFP336 | Doug French, Rothbard as Intellectual Inspiration (Mises University, 2006)
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0:49speaker_1UNKNOWN
[laughing]

Doug FrenchGUEST
Carrier, Carrier didn't invent the very first system to cool an interior structure.

Doug FrenchGUEST
However, his system, uh, was the first truly successful and safe one, and started the science of modern air conditioning.

Doug FrenchGUEST
He and six inter-engineers started Carrier Engineering Corp in nineteen fifteen with only thirty-five thousand dollars.

Doug FrenchGUEST
But last year, Carrier sales topped twelve point five billion dollars, and the company employs forty-five thousand employees.
23 MINS LATER
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24:10speaker_4UNKNOWN
[laughing]