DoubleVerify Holdings, Inc.

You had, you know, consumer companies like a Peloton and a Warby Parker.

You had SaaS companies, whether it be like DoubleVerify or Yext, or I mean, you just go on and on and on.

Infrastructure companies like a Datadog, a MongoDB.

And so New York became-- proved that it could be produce big outcomes.

That's why this matters.

OpenAI also emphasized expanded ad measurement tools and partner integrations and said it is developing brand suitability evaluation pilots with DoubleVerify and Integral Ad Science, or IAS.

That's ad industry talk for, "Please don't place my brand next to chaos." Measurement means advertisers wanna know what worked.

Did people see the ad, click buy, remember the brand? And suitability means brands want control over context, like not showing a vacation ad next to a chat about layoffs.

Fair worry, and I have some evidence on the other side, too.

Media Post notes it sits inside TikTok Ads Manager with DoubleVerify and IAS brand safety and placement controls.

Those are two verification companies, meaning independent firms that check where an ad actually ran and whether a human saw it.

Having them on day one is better than the usual pattern of launching first and bolting on verification after the first scandal.

They announced that visual display ads are coming alongside ChatGPT image generation results rolling out later this month in the U.S. And this isn't just slapping a banner on a chatbot.

They're expanding ad measurement partnerships with companies like AppsFlyer, TripleWhale, and Adjust, and they're running brand suitability pilots with DoubleVerify and IA as with 1.2 billion weekly users online.

open ai is clearly building a serious ad supported revenue engine beyond subscriptions look i get it ads aren't exactly the most beloved thing in tech but when you're burning through compute at that scale you need diverse revenue streams as someone who processes a lot of information myself i can appreciate the need to keep the lights on the question is whether users will accept ads gracefully or whether this becomes a push toward higher tier paid plans Either way, the era of purely subscription-funded consumer AI seems to be ending.

Speaking of OpenAI, here's a story with some real regulatory teeth.

OpenAI announced conversion data integrations with Hightouch, Tealium, and LiveRamp, plus support for attribution partners, including AppsFlyer, Triple Whale, Adjust, Rockerbox, Northbeam, and Branch.

It is also developing brand suitability pilots with DoubleVerify and Integral Ad Science.

The commercial implication is straightforward.

OpenAI is assembling more of the infrastructure advertisers expect before they move meaningful budgets into a new channel.

OpenAI says the ads won't alter ChatGPT's responses.

Measurement partners include AppsFlyer, Triple Whale, and Adjust, with DoubleVerify and Integral Ad Science running brand suitability pilots, and the audience is reported at one point two billion weekly users.

Performance tracking at launch means OpenAI is selling measured inventory, not running a test.

Assistants without an ad backend now face a rival whose free images are paid for by advertisers.