Double Diamond

plan it.

um you can just try go for it right with this on that or that method but uh investing time in it actually pays off later as we all even feel uh by intuition but it doesn't deliver something very tangible even when you take design thinking double diamond process right the first diamond is about discovery so exploring problems challenges that our users and customers are facing and then actually deciding which one we want to address and the second diamond is about finding the solution so usually companies are focusing on the second diamond and they're becoming too easily feature factories So investing in something that will not give tangible solution right away to the end user It's critical, but it's also sometimes hard to convince those stakeholders to invest and business owners.

What are the reasons you think people have a hard time accepting that discovery phase? Because of course, I mean, it's not that people don't understand the need to understand the customer.

If you ask anyone, they'll say, yeah, of course we need to understand the customer.

Part of Double Diamond is going wide so you can kind of try different concepts.

But historically it's been like two or three because you don't have as much time to like create like dozens of different concepts.

But now with prototyping, AI, Cloud being my tool of choice, you're able to go a bit wider.

We're talking about depths and like depths in terms of how deep you want to go in terms of like working on a specific problem.

Yeah, and the range, you know, finding different kind of solutions.

Yeah, and this really happened because last episode, it really triggered me when you told me about the double diamond, you know, just being there and not what people say, it's not dying or anything.

You know, I just had so many questions that I really want to learn from you.

Because you are way more AI native than I am.