Doordarshan

Or they have seen domestic violence, for example.

Now in their mind, that memory is stored as the sound of that father screaming or sound of mother crying, the image of that mother's bruised face and also the background TV noise of Doordarshan program playing.

That whole compact thing is a memory of trauma.

Right? An association.

Now they've grown up, they've become adults and everything has changed.

But when that Doordarshan music plays, suddenly they will go into a panic.

They will not know why as adults.

They'll say, what is this? But the body has associated that whole compact memory of Doordarshan music plus when dad used to beat mom every time at 9 o'clock.

He's a funny guy, what? Oh, just like his accent you were laughing.

The accent, and also I used to watch him in Doordarshan, no? He was a commentator.

He was, yeah, great.

And he would-

...

I was invited by the Doordarshan, the TV channel, the state TV channel, to go, come and play some stuff.

Then I would set it all up, and my fingers won't even reach the, the last keyboard with like double manual with the synthesizer all set up.

So it was fun.

So when did you kind of heard about it? What was the story? I'll start with Cheyenne.

So my first experience to HIV awareness was Indian government telecasting those ads in prime time on Indian televisions, especially Doordarshan.

Cut to moving to Pune for my first job.

I came across this amazing community of HIV activists, actually not HIV activists, but LGBTQ plus community activists called MIST.

media, only what social

media? No, there was Doordarshan in the 1980s.

As in that

was just the TV.