Door-to-door

But if you live in a state like I do, Pennsylvania, where you just get overwhelmed by ads, you start to tune them out.

So what works? And a lot of times putting money into door knocking works.

is actually really, really important.

That face-to-face conversation with someone about a candidate or even the candidate coming to the door.

So I think...

Yes, you'll see a lot of money in advertising, but I would say as someone who sort of covers things like on the ground in Pennsylvania and Michigan and Ohio, that's another really interesting race.

I would say that the candidates that also invest in meaningful door knocking and getting people out neighbor to neighbor is also sometimes more effective than an ad.

And if I can add to that, I couldn't agree more.

I was really weird.

Jeremy Davis, the guy who brought me to Door-to-Door Con, thought the same thing.

He was like, this guy's either going to be really, really weird, and he's not going to pan out, or he's going to be really good.

And it turned out, like, I was just one of those weird dudes that figured it out.

What's a good email for you? Wrap it up.

Wrap it up.

Okay, so what were some of the things, like, obviously you went to Door-to-Door Con, you got DDDU, you got our coaching, like, you've invested in other coaches.

I think, you know, anybody that...

My guests today have built a real business around doing this right.

Cody Kelly and Tiana Clark run JPL Home Buyers, a family-run wholesaling company out of Alberta that's grown from door knocking and handwritten letters to a buyer's list of almost 10,000 investors.

Tiana actually came from eight years of high-ticket sales before her family pulled her into the real estate investing world.

And Cody actually had already built a flipping business and understood the numbers before he ever wholesaled his first deal.

Are those some of the types of motivation, motivated sellers? And then the second question that is, where do you find these people?

That's a frequently asked question that we get.

A lot of people are like, how do you get these leads? When we first started our business, we were door knocking and flyer dropping.

And then as we started scaling, we were doing things with SEO, website development, Facebook ads.

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So, and if I remember correctly, you're doing door knocking to grow and scale the company.

Are you still door knocking?

Yeah.

So we've got a small door-to-door team.

So, um, as you know, leads are more expensive, harder to come by.

There's private equity, you know, able to outspend all the smaller guys.

Door knocking still works.