
Doni Tondo
Painting by MichelangeloWikipedia
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1
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Search complete. 2 mentions across 1 episode found for "Doni Tondo".
Oct 6, 2026
Building resilience: new business models for museums
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10:44Marek ProkupekGUEST
In the museum sector, institutions have experimented with producing tokenized digital versions of famous works from their collections.
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10:54Marek ProkupekGUEST
And one very early example was the Uffizi Gallery in Florence, which produced an NFT connected to Michelangelo's Doni Tondo.
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11:05Marek ProkupekGUEST
Or the State Hermitage Museum in St. Petersburg also auctioned digital versions of several major artworks.
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11:15Marek ProkupekGUEST
Uh, in each case, the physical work, of course, remained in the museum.
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13:28Marek ProkupekGUEST
However, the market has been extremely volatile, and museums face substantial technical, legal, and also ethical uncertainty, so they need to understand copyright, image rights, taxation, and also environmental implications of blockchain technology.
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13:50Marek ProkupekGUEST
Uh, so the Uffizi example is very instructive.
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13:54Marek ProkupekGUEST
So the digital version of, uh, Doni Tondo artwork was reportedly sold for approximately two hundred forty thousand euro, which initially appeared to be quite major success.
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14:09Marek ProkupekGUEST
However, the museum received only about seventy thousand euro because a substantial proportion went to the technological company that, that was involved.