[laughs]

Okay.

Let's first, let's start by understanding what those terms mean.

Um, a tactic is, uh, something that is well understood to be good practice, right? So, uh, the, the examples of tactics that I give in the, the chapter, uh, that I wrote are military tactics.

Things like, uh, ambushing people where you know they're gonna be, and where you can achieve positional superiority, uh, you know, uh, that's, that's a good tactic.

Uh, flanking, that's a good tactic, right? Um, tactics are good practices, but tactics alone do not add up to strategy, right? Uh, doing all of the right things and just hoping for the best is not strategy.

And to simplify that, um, I actually offered a different, uh, um, analog than the president.

I'd like to un- like just understand in conversations and implementations that you're having today, when it comes to sort of, uh, AI forward organizations, is there any change in the nature of the zero trust conversation in those organizations and about the things that they want to protect, their concerns?