How did you guys fall into that? Or was that a conscious decision?

Well, I wouldn't say it was a conscious decision, but what happened was really early on, um, I niched down and developed a vertical solution with one of my clients, Greg Harrelson, for, um, uh, residential real estate.

So for real estate brokers and, and agents, we had like, I don't know, 10 or 11 campaigns that we had developed for, um, buyers, sellers, expireds, for sale by owners, different types of leads, Dave Ramsey leads, and other things that were common with, um, residential real estate services.

And he had a operation, and still does by the way, uh, in, uh, Myrtle Beach and was extremely successful.

Had like 50 agents working under him, and a lot of people followed him.

So we had a great audience of people that wanted to be like him, and we developed these systems, and then we were able to clone them, rinse and repeat, and able to provide them at a very economical price, uh, for, for people to get in and, and be successful in their, in their markets.

And so, you know, pretty soon I was, you know, had hundreds of real estate clients that were buying this stuff up, and I came on the radar.

... how is this dude so calm in the middle of all this chaos? So how do you do it?