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DJ Selfborn
DJ, music producer, and entrepreneur known professionally as DJ Self Born (Gregg Davis) — author of "SELF BORN: How I Made a Million Dollars as a DJ"
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Oct 15, 2026
DJ Self Born Returns! His Book, Hip-Hop Culture, Life Lessons & Untold Stories In The Studio with The RecBoys
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10:30DJ Self BornGUEST
So it was written specifically through the DJ voice and it literally was making a million specifically under the umbrella of DJ-ing and spinning and doing the gigs, but it's how you do them.
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10:41DJ Self BornGUEST
So starting out with the passion, you know, uh, first passion was cutting hair, and then it was basketball, and then it turned into music and DJ-ing but that w- that's where it starts.
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10:52DJ Self BornGUEST
So something that you could do at, on the passion level, man, doing this DJ thing have b- has become so easy where everybody's a DJ 'cause you got a laptop.
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11:02DJ Self BornGUEST
Everybody got a laptop, everybody's a photographer, everybody's a DJ, and it's just that.
26 MINS LATER
BTB Ep 533: Why can’t Congress make laws that help indie creators; DJ Self Born
44:33
47:16

Ryan KairallaHOST
I want to talk to you about your book, a core idea of it being owning your infrastructure, which is something we... try to harp on here at break the business um yeah you talk a lot about like not relying on a single social app and you know don't rent your careers to the tech firms you have to you know own your own piece of real estate out in cyberspace tell us about what owning your infrastructure looks like for a creator for any working professional
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45:02DJ SelfbornGUEST
and i i don't even overthink it and i think some people underthink it and overthink it right so it's like it's as simple as you know what i'm probably watching you guys do right now i see so many people take time to make content and then it it just goes out and then it's done so they'll set up something and they'll post i mean even the idea of everything you're posting it's like you don't even own that and some of that stuff not not some of it all of it is what makes billion dollar valuations and stock prices like not even realizing so to let you know i traded stock i traded options for a while like personally it was like a fun thing i'm a math nerd computer nerd too so I have a full understanding of like a value put on a widget.
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45:53DJ SelfbornGUEST
And if you go to what TikTok and Snapchat, we're making six second widgets every All day and having no idea of the value that's connected to just that creation power, the power that that has.
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46:06DJ SelfbornGUEST
And so it starts with record your own content, like record it so you actually have it.

Ryan KairallaHOST
And so I want to get like some level of specificity here, like of that million dollars, like how much of that for you came from? Like what sort of activities, like how did you get to a million, like in terms of the different.