Diletta Acuti

The effect flipped for conventional products since adding ordinary items lowered sustainability judgments.

Lead author Diletta Acuti of the University of Bath summed it up in the university's announcement by noting that additions are visible and removals are not.

Procurement teams redesigning amenity programs, event materials, or customer gifts face two separate decisions.

Switching an item to recycled or biodegradable material settles what it is made of.