digital strategy

Prior to joining A Place for Mom, he served for five years of CMO at personal loan platform BestEgg.

He led digital strategy at Barclays, where he helped launch the landmark Uber Visa card, and he spearheaded performance initiatives across major channels.

He holds a bachelor's of science in chemical engineering for the University of Illinois at Urbain Champagne.

Chris, welcome to the show.

This is the early 2000s.

HSBC is a huge global bank.

They were trying to figure out their digital strategy and channels like email marketing they were just getting into.

And so this guy at the wedding said, hey, we have a job open doing email marketing.

Earlier this month, we worked with Bank Director to broadcast a discussion with two FI leaders who shared what they're doing with AI, how it's being received, the benefits they're seeing, and the lessons they've learned along the way.

The conversation is led by Corey Gross, Q2's Head of Data and AI, and he's joined by Brian Shee, VP of Digital Strategy at Stanford Federal Credit Union, and Michael Purifoy, Chief Treasury and Digital Banking Officer at Veribank.

If you're still trying to figure out where to place your bets on AI, or you're deep into rollout and want to know how others have handled the same challenges you're facing, this conversation has something for you.

Let's tune in.

So, Brian, let's kick off with you.

Yeah, thanks, Corey.

I'm the VP of Digital Strategy for Stanford Federal Credit Unions.

So being in the role for a little bit over five years now and being with the credit in almost 10 years, where we at is really we are at a selective stage at this moment to know selecting the type of AI that we wanna implement.