Digital cinema

Yeah, for sure.

Let me ask you this about that kind of general era of Light Iron and those years, because that kind of really, like Rob said, coincided with the beginning to the transition to digital cinema cameras, right? Yeah.

The red was coming out and just becoming, you know, from early beta is just a concept to the red one, which, you know, red was like, this is the replacement for film, but it wasn't quite there yet.

You know, like you mentioned earlier, some of the earlier Sony's that were not really ever going to be a replacement for film because they didn't really shoot in any kind of raw or, you know, camera negative format, but on the technical side, we saw this explosion of early digital cinema cameras, like the airy D 20, the D 21, the, uh, the red camera, the Genesis.

Yeah.

Genesis.