Diffusion of innovations

I mean, they say history repeats itself, right? This is just the latest major innovation or technology.

I read a really important book when I was in college called Diffusion of Innovations.

And you see how a platform can diffuse across the population and it can cause havoc or it can cause good.

And usually at any point in time, someone's going to be saying one thing is going to happen and one is going to be saying the other.

And we have several courses that dive in.

Our Diffusion of Innovations dives into where and how you sit on the bell curve so you can identify how you deal with change.

And we have hundreds of more hours when it comes to change and things like that.

Point of me bringing that up is you may not like it.

She's got a PDF that I want people to look at.

And it reconceptualizes organizations this idea of change really quickly because ultimately when we talk about the, and this is going back to the DLAC, are you familiar with Everett Rogers diffusion of innovations?

Diffusions of innovations.

Yes.

Diffusion of innovations.

He says, you've got a number of people within any organization.

You've got the innovators who are like 2% and they really don't care what anybody else thinks.