Desktop publishing

They know the localization workflows and stuff like that.

But whenever they end up speaking to a client, they'll talk about, like, they'll say, oh, we're going to do MTPE and some AI, or we could possibly do AIPE on your project, and we'll do some DTP.

Like, hold on a second.

Stop using all these acronyms with the client.

You need to know how to hit it.

And it was the same with DTP.

So all those people that didn't have the training or gone through a certain process, the vast majority of those put out work that wasn't very good.

Excuse

my ignorance.

What is DTP? Sorry, desktop publishing.

Ah, okay.

Yeah.

It's like, it's, this is gonna be a very silly example, but I'll just give it anyways.

For some of your listeners, if you go back way in time, okay, way in time, uh, and I'm gonna so date myself right now, but, uh, uh, it's like, you know, once upon a time when you had to pu- publish a, a document in your company, you had to go to this team called desktop publishing team, a DTP team, and they would format your document, and they would, like, structure it, and then they would print it for you.

Now I know that sounds bizarre, okay? But that was the case.

There was the central team which would create and structure all documents.