Design Academy Eindhoven

Is that what we say that's fair to say? He kind of was saying he saw it as more analogous to Dutch Design Week, which I don't know if people are familiar.

It happens in October in Eindhoven, kind of centered around the Design Academy there, which is obviously one of the best in the world, I would say.

But also, you know, really exploring alternative speculative design and sustainable materials, really sustainability driven and innovation driven.

And it's just a very particular niche.

And I went out to sort of explore creative disciplines.

I went to one of the best design schools in the world in the Netherlands called Design Academy Eindhoven.

I worked for a magazine writing about architecture.

I moved to New York in pursuit of working communications for people who find design as the point of difference for their businesses.