Dentsu Creative

It's not the biggest of the holding companies, but Dentsu is big.

And you were global brand president of Dentsu Creative.

It's a huge creative network, more than a thousand people working with some of the world's biggest clients, and you left that to run Tenuity.

It's just a very different animal, independent agency, very performance-focused, very data-driven, not that Dentsu isn't data-driven.

to be exact, in terms of grants and pledges.

So joining me today to talk about the Because It Matters initiative and how it all ties into marketing effectiveness and brand differentiation are Nisla Edwards, the VP of Brand and Customer Marketing for American Express ANZ, and David Holter, Chief Practice Officer for Dentsu Creative Australia.

Hello to you both.

Good afternoon.