But, you know, just let people know who you are a little bit.

Yeah, for sure.

So I mean, to keep it simple, the Advisory Investment Bank, we're basically a, uh, we help owners exit their businesses.

So when an owner's at the place where they're trying to figure out what that next step is, whether it's due to unfortunate reasons or just the fact that they have built a killer company and they wanna capitalize on that, we, uh, help them navigate that process.

We usually run, a standard process for us will typically run six to eight months, but that encompasses everything from building their, their, uh, what we call a CIM, it's a confidential information memorandum is the, is the technical term.

It's basically just a fancy book report of the business that we show buyers in the market.

And, uh, we're, we are becoming more known for creating bid wars against the private equity firms.

Right.