How do we find those customers?

Well... one of the things that i do mark in addition to authoring invitational selling i have a i have a program i call building your business from the stage and that's all about helping people become no longer a secret.

I think a lot of people are the best kept secret in the world.

They're great at what they do, but nobody knows.

So how do we let people know about what they do? I like to say that I'm a sales communication strategist.

I help people language what they do.

I help them talk about what they do in a way that makes people want to lean in a little bit And then say, all right, hey, I like what you've got.

I believe it does as

Is there a strategy? Is there a tool? Is there a way we can think about using AI without losing that human connection?

The answer is yes, there absolutely is.

I am also a huge proponent of AI.

It is a time saver, and I very often ask AI to draft a letter or a response for me.

But here's the thing, that letter or response, Tom, that was prompted by me.

I gave it, hey, listen, here's what I want to say.

Please make it sound some pretty, and then I'll fix it, and then I'll edit it, and I'll do that at times.

Could maybe you tell us about some of the personal stories behind the book?