Demandbase

Uh, six-time CMO, also multi-time Martech podcast guest.

The last time we talked, you were the CMO of Demandbase, now 6sense.

Congratulations on the new job.

Thank you.

And I'm Sydney Sloan.

Between us, we've led marketing orgs at companies like Marketo, which John founded, Demandbase, G2, and SalesLoft.

For more marketing leadership resources, you can visit b2bcmoproject.com. And now, let's get into the show.

Welcome to the B2B CMO Podcast, and today I'm with Alex London.

Head on over to B2BCMOPROJECT.COM for more episodes, plus the latest research and framework CMOs need, not just to survive, but actually thrive as AI and the new playbook reshape how we go to market.

And if this episode sparked something for you, please follow the show, leave a rating, and share it with a marketing leader who could use a little inspiration.

Special thanks to our wonderful partners, One Mind, 2X, Check, Demandbase, G2, Goldcast, LinkedIn, Fave, Sendoso, and Webflow, for making this podcast possible.

Until next time, be safe out there.

Now, one thing we're not advocating is it's not all or nothing on ABM.

And the companies, when you look in other markets, what you actually see is that companies like the sort of big SaaS tech companies that have been like the first adopters of ABM and platforms like Demandbase, ABM is an important driver, but it's still only maybe like 25% or 30% of their marketing budget.

you still need to build brand awareness and brand favorability.

Because what you need is that maybe 5% of the market is in market, of your ICP is in market this year, but you still need the other 95% to know who you are so that when they start thinking about it, you're immediately in the shortlist.

But it's also really hard to do well.

Welcome to The Prompt, a podcast by Demandbase about the questions shaping the future before anyone agrees on the answers.

I'm your host, Rachel Trujillo, the CMO of Demandbase.

And today's prompt is, are we adapting to a broken internet or helping break it? And I'm joined by Rand Fishkin, co-founder and CEO of SparkToro, Snackbar Studio, and Alertmouse.

Rand has spent years documenting this shift, and he's also one of the most direct voices telling marketers how to survive inside of it.

And there's some really unique, interesting ways I think it works.

And the other thing I'm noticing, and I'm curious your thoughts on this, is the ownership of a platform for a company.

And what I mean by that is, you know, when we were coming up with the idea for this podcast, I told the team a win for me would be as a board member was asking me, what does this have to do with Demandbase? Because I really actually wanted it to be like a media brand that was interesting and provocative and adding value that creates my own place where people can come and convene with Demandbase.

And I'm Sydney Sloan.

Between us, we've led marketing orgs at companies like Marketo, which John founded, Demandbase, G2, and SalesLoft.

For more marketing leadership resources, you can visit b2bcmoproject.com. And now let's get into the show.

Hello, and welcome everybody to the

And I'm Sydney Sloan.

Between us, we've led marketing orgs at companies like Marketo, which John founded, Demandbase, G2, and SalesLoft.

For more marketing leadership resources, you can visit b2bcmoproject.com. And now, let's get into the show.

Hello, and welcome to the B2B CMO Project.

Head on over to b2bcmoproject.com for more episodes, plus the latest research and framework CMOs need not just to survive, but actually thrive as AI and the new playbook reshape how we go to market.

And if this episode sparked something for you, please follow the show, leave a rating, and share it with a marketing leader who could use a little inspiration.

Special thanks to our wonderful partners, OneMind, 2X, Check, Demandbase, G2, Goldcast, LinkedIn, Fave, Sendoso, and Webflow, for making this podcast possible.

Until next time, be safe out there.

The AWS for Software Companies podcast, episode 220, The AI Architecture We Deleted, featuring Demandbase.

well hi everyone and welcome back to the aws for software companies podcast featuring conversations with global software leaders on cloud strategies best practices for ai security data and more and the role that amazon web services play in their success today vice president of product of demand base explains why they deleted a fully approved ai architecture two months before launch and how the rebuild surpassed some of their customers' highest expectations.

Good afternoon, everyone.

I'm Achin Naveen.

I'm Senior Account Manager with AWS, working with strategic ISVs, such as Demandbase, and really pumped to work with them in building their agent API solutions on AWS and also helping them in going to market.

We call it co-market and co-sell motions at AWS.

Interesting title, isn't it? The AI Architecture We Deleted.

Thanks to Demandbase for coming up with that.

And I'm Sydney Sloan.

Between us, we've led marketing orgs at companies like Marketo, which John founded, Demandbase, G2, and SalesLoft.

For more marketing leadership resources, you can visit b2bcmoproject.com. And now, let's get into the show.

Hello, and welcome to another episode-