Delivering Happiness

So here's an example that I like.

Everyone might remember the company Zappos, right? Tony Hsieh, he wrote the book Delivering Happiness.

They were one of the first ones to pioneer this idea of free shipping both ways, no matter what, for shoes.

They sold shoes.

Tony loves telling this story.

He has it in his book, Delivering Happiness.

And, you know, supposedly I sold pizza.

I bought pizza from him in pies and took it upstairs and sold it by the slice and made a profit.

That started out as building websites.

It was originally called Internet Marketing Solutions.

I was doing the books as a grad student just to make some money on the side.

And then eventually Internet Marketing Solutions became Lake Exchange.

We do a field piece.

It's called Delivering Happiness by Tony Hsieh.

He was the founder of Zappos.com. And that book really talked about the importance of building a strong values-driven culture that is your competitive advantage and is key to long-term success, and that it is totally possible to focus on your own team employee happiness and make profits at the same time.

And so he shares a story on how he created disciples.com on the foundation of a strong culture and success.

delivering happiness to their customers.

Maybe for those that don't remember of a younger generation, because they've since been acquired by Amazon, is Zappos.com was one of the leading online retailers of shoes.

And they were known probably before Amazon, really quick shipping.

Yeah.

And I also found there's a great book called Delivering Happiness by the later great Tony Hsieh, who was the CEO of Sappos, which is not the lolly company in Australia.

I thought it was.

It's a shoe company in the US.

... right? And identifying.

And it's funny, um, in, um, a great book, I'm sure you read it, Tony Hsieh, Delivering Happiness.

Of course.

But, like, um...

And maybe three years ago I saw this, you know, on me and on my husband and she signed a book for me and it was great.

But really it was just about when she started her business, she consciously wanted to not be part of the sort of patriarchal way of doing things and just like what if what if we lead with kindness and it's it was really interesting reading her book because it's it's something that i have thought and believed for a long time but like i say hadn't kind of formulated it into into something um that made you know that was as clear as as the way just the way she said it And certain things that I had done in my business that really kind of fed into this narrative was just little things like giving my team, back when I had staff, but giving my team their birthday off.

To me, that just makes absolute perfect sense.

It's like a little bonus that in the grand scheme of a year, that extra day off, it means an awful lot, but it doesn't cost the business much, you know? And it just is a kind of...