think about it it's your reverse engineering you know to exactly sort of starving on the starting on the other end in order to get to to the starting point um so that makes complete sense i mean i'm totally hearing you there you know you've also said um you know this isn't something that brands can do and forget about because sources move in and out of rotation so what is maintaining or replenishing you know ai visibility actually look like in in practice if you were to take us through the sort of process and step by step?

Basically, it all starts with your prompt list.

So you want to figure out what it is that your customers are asking, what they care about, what your buyers are asking ChatGPT.

And so there are a couple of ways that you can go about that.

I mean, you could use a measurement tool to kind of start.

You can also start with an LLM and just ask it, you know, hey, I'm this company, I'm this size.

and have it give you a bunch of variations of questions that people could ask.

What would you then say is the question that you most want your next data set to answer? And if we have this conversation again a year from now, what do you think will have changed most about AI citations and GEO?