By that point, you've got so much, the snowball is rolling that you can just keep going and those guys will come along as well.

Deirdre, thoughts? First of all, I agree with, as usual, with what Matt described.

But I think about it from two different perspectives.

First one is, when I was at AWS, what I was seeing with our customers was one of the biggest barriers to adoption, because that is how you get to the ROAs, you have to have mass adoption, was having AI-ready data.

So we were trying to get folks to modernize their data platform as fast as they were thinking about best practices and governance and how to do... responsible AI, at the same time building competency and sparking up some pilots to get something to showcase.

But having that AI-ready data piece was really hard.

And that's actually why I went to Couchbase, because I saw an opportunity with a platform that actually got lucky.

So I think that if we want to drive adoption in our organizations, we need to be truly believers, we need to see the potential ourselves, and then we can do everything else with championship programs and all hands and lanyards and whatever you want.