DeGroote School of Business

I mean, it can cost a little bit extra to do the extra work to find a Canadian product, and it can be onerous, I guess, at times.

The folks at the DeGroote School of Business at McMaster University did a study on this a couple of months ago.

and suggesting that Canadians seem to be catching on to this.

Now, I know you maybe know some people, maybe you are one of the ones that said, well, yeah, it was really good at the time, but you know what? I got to take a trip to the States or, hey, I want to buy this because that's the only product that's available that I like, and it's American, whatever the case might be.