Let's start there.

Well, I actually think you touched on some of the reasons David's Tea ended up working so well.

I got into tea fairly serendipitously and because I realized nobody was doing it in a fun way on the main street.

So I did a couple of companies.

I went to McGill, graduated while most of my friends were going off to Goldman Sachs or Lehman Brothers at the time.

I'm probably dating myself there or Procter Gamble or whatever large company they aspired to go to.

I had been a serial entrepreneur since I was very young.

So how did you end up? What was the first thing that you were able to like redirect, you know, if you came out of maybe like learned to deal with why you were depressed and what your identity was, how did you feel that move? When, what was the thing that kind of, I guess your next thing that, that maybe fulfilled you in that way?

Over to you.

Thanks, Campbell, and thanks for HealthCert for having me and allowing me to sort of talk about my experiences and what I think the aesthetic landscape looks like in 2026.

Uh, I thought it might be a good idea to start off with a bit of a story, and the year is around 2010, 2011, and I had completed around four years of my, I guess, almost my apprenticeship in the aesthetics industry, and I got tapped on the shoulder to be the general manager of Laser Clinics Australia.

So for those of you that have been in and across this industry for a period of time, you might be familiar with that brand.

Laser Clinics Australia really was, I guess, the flagship business model that took cosmetic medicine and took it to the masses for, for better or for worse.

I think there's some very positive things about that business model.

There are some things in, in hindsight, which is always twenty twenty, which could have done... which we could have done better.

the patient avatar a little bit more?

[laughs]

...

the early, I wouldn't say pioneers, but the early adopters of this industry kind of fell into it by chance.

So as you said, helped set up practices.

I was importing lasers from Asia and selling them to doctors and nurses here back in 2005, and then just found myself getting involved from a business perspective with clinics and helping them grow.

And so it's been a pretty rapid 20 year, 20 or so years.

Things have just moved so quickly, as you said.

Yeah