Sure.

Thanks for having me on, Chris.

I love spreading the message as much as I can.

So I actually started in real estate.

My background is not in accounting.

I totally look like it should be, but it wasn't.

I went to school for secondary education.

So what are the different jobs that people need to know are required for each of their dollars? What are the envelopes that they're putting these dollars in?

I wish I had a good story there, Jason, to be like, oh,

I read Profit First and I saved that business, but I didn't.

I wouldn't read that book for years later.

That's when I started working with another investor in the Richmond, Virginia area because I had to, needless to say, that business, we went our separate ways.

Lots of good people.

I still am friends with the guy that owned that business originally.

And I had to move across the country.

And then I've got some questions behind that.

Yeah

... can I get it back out of some of these properties? How do I get back in the black? All that.

And when I started the company Simple CFO, I started it while I was working for him, and I said, "Hey, I'm starting this company." He's like, "I'd like to be your first client." [laughs] So he was like, "I'm, I'm bought in." That was a huge shot in the arm for me when I was first starting.

And about 10 months into that business, where he was backing me and he introduced me to some people, other people in the real estate space, some good mentors of mine got me in front of people, and then I started to implement Profit First because someone had introduced me to that book right when I started Simple CFO.

I'm like, this is a great framework for any entrepreneur.

But then about 10 months into it, and after working with real estate investors, lots of people had tried to implement Profit First from the original book for the real estate world.

But they had lots of questions, like it doesn't answer if I ha- am selling the property versus if I'm buying and holding it.

Yeah.

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Yeah, I would agree that it had to be communicated.

I think that's one of the strengths that I have personally, not just in our business, but myself is taking something that's more complex and making it simple.

That's why it's even called Simple CFO.

But honestly, at the core of it, I'm a very simple person like I need it to where I can understand it.

I think that's why when I first read Profit First, it hit me like a lightning bolt.

of like, oh, shoot, I wish we would have had this when we were doing 25 deals a month.

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