And so now you have a company that does this for a living, right? You're, you're doing, you're, you're helping people manage their Google ads or releasing tools on, on how to do that.

Yeah, so look, the story, again, has been quite the journey, right? So Growass V1 started all around basically landing pages, so dynamic landing pages.

I had this electric trimmer product, right? Then if you had a Manscaped, they're big in the US, obviously, the trimmers.

I had like a small competing brand in the UK, and it was obviously a super generic product.

But I found that people were coming in and buying my products from a variety of different angles, right? Somebody searched for arm hair trimmer, somebody searched for leg hair trimmer, whatever it was.

And I thought, what if I could match my landing page to your search intent every time? And so GrowSV1 was basically all around dynamic landing pages.

And it started off, again, as a very simple tool that you could just sign up for, super low ticket offer, right? The first price we ever had was $99 a month, but that was for up to 2K of ad spend.

What changed that?

What does Grow As look like in a year's time versus now?

Great question.

Very good question.

Cause that's changed a lot.

I think my outlook on that changed a lot.

I'll give you a quick timeline, right? A year ago.

Great.

side and everyone has an ai agent and everyone is using data and everyone so what is your secret source obviously relationships your background that you're not a charlatan and that you've done this yourself with your with your own e-commerce businesses businesses helps but what is the the david or the growers secret source that is going to keep you either in a segment of your own in this market or make you number one in this in the segment what is that source

trimmer,

they land on the page.

It's all about how this is the best thing on earth for arm hair trimming.

Right, cool.

So Grass started off as literally just that feature.

It was like basically dynamic landing pages that adapt to session 10.

And then we started building out basically a tool set for people to use to improve performance on Google Ads campaigns.

Okay, this is not a

Exactly.

Exactly.

Sometimes images are really important to include.

Sometimes they're not, et cetera, et cetera.

Coming next.

Okay.

This is good that it's very pre-filled saved us a lot of time.

This sounds crazy, but so amazing.