David Ogilvy
British adman and tycoonWikipedia
48
MENTIONS
20
EPISODES
18
PODCASTS
Search complete. 48 mentions across 20 episodes found for "David Ogilvy".
Sep 20, 2026
Peter RahalGUEST
So if you like fuck around on quality or, or something else, like it's over really quickly.
David SenraHOST
The reason I ask that is because uh, I was obsessed with this guy named David Ogilvy, and I've read every single one of his books.
David SenraHOST
He built one of the greatest, uh, advertising agencies of all time, and he would hammer exactly what you j- it...
David SenraHOST
You sounded exactly like him.
David WeisburdHOST
I'll give you another one for why LinkedIn could be both important and immeasurable.
David WeisburdHOST
There's a famous David Ogilvy quote, who one of the top advertisers of all time.
David WeisburdHOST
He said, "Ninety percent of all advertising is wasted.
David WeisburdHOST
You just don't know what ninety percent."
Tony MaritatoHOST
i'm looking i'm looking for it i'll share that in the show
Jimmy McKayHOST
notes because i'm smart enough to know i want you to go down there and click it because that's brilliant um i got like 12 minutes i got to jump a little early so i wanted to talk about something that we were teasing with on mon on tuesday david ogilvy often cited as like you know the the father of modern advertising and copywriting just like kind of a legend like wrote the book tony was like we can bring people back from the dead like you know that like great question like who are the three people you'd have dinner with right you can do that with strategy bt now you feel like i'm in a dinner party with sigmund freud and link abraham lincoln and gandhi and you could just have conversations I understand that this is not actually Gandhi, but you can sort of play with ideas.
Jimmy McKayHOST
We are a step away from the holodeck, right, from Star Trek, the next generation.
Jimmy McKayHOST
So, Tony, we decided to write or rewrite a job description or two based on David Ogilvy.
Jimmy McKayHOST
I sat down to do that.
Jimmy McKayHOST
And for some reason, I just wasn't prompting it right.
Jimmy McKayHOST
right.
Jimmy McKayHOST
So what I did was I was arguing with this stupid thing and I was trying to get it to explain how Ogilvy would do it.
Michael DruckmanGUEST
Ogilvy was one of the major advertising agencies.
Michael DruckmanGUEST
David Ogilvy was a pretty famous guy.
Michael DruckmanGUEST
And he was the most famous at building brands.
Michael DruckmanGUEST
And I went to this gal and I said, can you help me put together a team within Ogilvy? to come up with a brand name and come up with a brand strategy of how we can make some of the fantastic things you do in consumer goods, but apply it to inner city schools.
Tony MaritatoHOST
let's uh let's let's do the last the most recent which is using ai uh the david ogle v gpt you know because this is something you've been talking about a lot um Give me your initial thoughts while I've got my mic.
Jimmy McKayHOST
Well, David Ogilvy, if people don't know and they should, is the person who and I haven't read the book, but apparently he wrote like the first book on advertising and he was the guy to sort of make it.
Jimmy McKayHOST
From he combined sort of art and science, like he understood you're trying to change human behavior.
Jimmy McKayHOST
And I think even a million years after David Ogilvy, people still like to just post, we're hiring, or we opened a clinic, come to it.
Jimmy McKayHOST
And that is telling a story, not storytelling.
Jimmy McKayHOST
So David Ogilvy understood that there needs to be an element of psychology to get someone to understand or to want to come closer.
Jimmy McKayHOST
or hopefully to eventually want to do something.
Jimmy McKayHOST
Again, I'm giving a talk at APTA Florida, not to spoil it, but I've been showing this slide forever, and I'm probably never going to change this slide.
Ed ClementsHOST
Learn that, live that.
Ed ClementsHOST
As my fa- one of my favorite books is David Ogilvy on Advertising, and he said, "The Gettysburg Address was less than 400 words.
Ed ClementsHOST
Get to the effing point."
Jeff WardHOST
Mm-hmm.
David SenraHOST
Consumers and the media identified products and policies with the people who pitched them." That's actually a very old idea.
David SenraHOST
Uh, you and I have talked about David Ogilvy, Albert Lasker, Claude Hopkins.
David SenraHOST
In any case, they tried to get away from the company and b- basically have, like, a spokesperson, even if it wasn't the founder.
David SenraHOST
But they wanted-- They said people identify with people, not products and not companies.
Eamonn DixonGUEST
Absolute superstar.
Eamonn DixonGUEST
And he used to, when he was working at WPP, he used to put on a event at the Chateau Teufel, which was David Ogilvy's chateau in France.
Eamonn DixonGUEST
He did that every year, I think.
Eamonn DixonGUEST
It's pretty good, isn't it? Freddy?
Jon MarchantGUEST
It's a, it's a m- it's a mixture.
Jon MarchantGUEST
I mean, the Ogilvy brand is, is iconic, so it's got a, it's got a great reputation in the market anyway, you know, s- from David Ogilvy days.
Jon MarchantGUEST
It was, it's always been number one or t- or, or number two creative network.
Jon MarchantGUEST
It's currently Creative Network of the Year.
Matt FergusonGUEST
Yeah.
Matt FergusonGUEST
One of the legends of advertising in the 20th century is David Ogilvy, and he has a great quote that says, great marketing only makes a bad product fail faster.
Matt FergusonGUEST
So if I do great marketing and people show up to a mediocre experience, the world just hears about it faster and it dies faster, right? So creating a great product or experience is essential.
Matt FergusonGUEST
Perfect.
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