How have you seen this play out with your clients? Like, have you seen them see increased engagement and see an ROI?

Oh, yeah.

I really do.

I mean, two, two things really stand out for me.

One was with a, a transportation district that I was working with, and I was doing an executive offsite, and, and I was working with the CEO, and I said, "Hey, I really think your folks would like this, and more importantly, I think you will appreciate it." He was brand-new CEO, had been promoted from the COO level.

And we did the training, and everybody took the assessment, and afterwards, he came up to me and he said, "Man, this is gold." He said, "You know, I have all of my direct reports in here, and I now know how to show them appreciation because I have a great team.

But coming into this, I would've probably just shown appreciation the, the same way." So that always stands out.

You know, as you've worked with organizations and agencies and all manner of, of, of groups with this framework, what challenges have you seen when they try to implement this?