David Kellogg

Well, so first of all, we need, uh, we have, we have this definition of hyper growth, more than a hundred million dollars in AR within 24 months.

Your colleague on the Metrics Brothers podcast, Dave Kellogg, asked this question point blank, because he's a point blank kind of guy.

Where is the AI native measurement starting line? Is it at founding? Is it at first dollar? Is it the first million in revenue? Everyone counts it differently.

My view, maybe it's the starting line's a commercial launch.

You're listening to the exit five podcast.

Hey, on this episode of the Exit 5 podcast, I got my guy, my business partner, Dan, the CEO of Exit 5.

I got him on for a bunch of questions about what was life like as a VP of marketing and now your CEO running our company.

But most importantly, we have a big announcement about our annual event, Drive.

news.

This is, you know, bring in Adam Schefter, bring in...

Who's the other guy? Champs.

Ian Rappaport.

production of pipeline that covers an account executive's ability to hit their goal so that we have positive revenue growth.

I think Dave Kellogg probably said this and then Udi from Gong said it, but marketing's job ultimately is to make sales easier, whether that's net new or expansion or retention.

That is our job.

And we do that through a variety of things.

All right, my guest today is Dave Kellogg.

Dave is an independent consultant, executive in residence at Balderton Capital, and a startup advisor.

Before starting his consulting career in 2019, he spent over 30 years in various executive roles at enterprise software companies, including, but not limited to CEO at Planful, then called Host Analytics, where they quintupled ARR during his time, SVP and general manager of the 500 million service cloud business at Salesforce, CEO of MarkLogic, a Sequoia-backed startup which they grew from zero to 80 million in run rate over six years, and CMO at Business Objects for nearly a decade as they grew from 30 million to over a billion in revenues.

Mm.

But, but I think your...

The moral I took from it, let's try and generalize it, was for Dave Kellogg, if you're gonna be known as somebody who writes deep, thoughtful posts, don't ever post a, a throwaway one.

Or if it is, make it clear it's a throwaway.

Like, just a quick post to say, "I'm speaking at this conference next week," right? Um, but, but...

Hmm.

I would say somebody that I'll just toss out there that, that the audience may actually know, um, that made a very big impact in my career was Dave Kellogg.

Um, he publishes his, uh, something called the Kellblog, which I would recommend everybody reads.

It's like, it's like B2B software gold.