... on this that, that would maybe be interesting as well.

Yeah.

I, I was thinking something really interests me is as well as thinking about keeping your brands accessible and sustainable, you've also got to keep them a constant appeal to new generations of consumers coming through.

And when I grew up with Persil was my-- that's what my mum used in the UK, that was the brand we used, and it later Dirt Is Good came along, and that kind of...

Yeah, that was a really interesting evolvement.

But how do you maintain the relevance of the Dirt Is Good brands to the younger generation? I'm thinking about specifically of things like Wonderwash.

Can you talk about that perhaps a little bit? 'Cause that's a really fascinating launch.

Uh, and that kind of, again, that, that is a true purpose of the brand then I'm understanding, rather than, as you say, just sort of this marketing, um, sort of tactic that's being used.