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David Horsager

David Horsager

CEO of Trust Edge Leadership Institute and globally recognized expert on trust-based leadership; bestselling author of "The Trust Edge" and "Trust Matters More Than Ever."

Sep 11, 2026

11:50
I think it'd be great to give an example, whether it's an organization or leaders that are doing this really well right now.
11:56
Well, I and I kind of think it's better to start with the framework so we can tie back to it.
12:01
But here's how trust is built.
12:02
And there's more to them.
12:03
I'll say these eight and you'll be like, oh, I got it.
12:06
No, I mean, there's so much more to each of them.
12:08
Number one is clarity.

29 MINS LATER

40:47
AI as a underminer of trust and what guardrails leaders need to be thinking about when it comes to AI?
8:16
you
8:16
You know, it's part of the reasons I'll talk about on the 90-day quick plan how I lost the 50 pounds very briefly.
8:22
But you got to get enough sleep to do anything well long term.
8:27
You lose sleep forever.
8:29
All of a sudden, you can't get up and do the most important things.
8:32
The first E is exercise.
8:35
You heard it before, but you pay now or you pay later.

8 MINS LATER

16:17
Well, yeah, the old adage is the, is it 21 days or 29 days? 21 days, you nailed it,
5:57
Sure.
5:58
So this is how trust is built.
5:59
These are the eight.
6:00
I wish there was three.
6:01
It'd be a better sermon, I'm sure.
6:02
But it's eight.
6:03
There you go.

9 MINS LATER

15:18
So let's talk about how and why compassion matters.
17:51
Let's go through them.
17:52
Yeah.
17:52
Because now I can talk about a long time, but it's like it really matters and it matters to this question, but it matters to many of the questions.
17:59
So once again, backing up from here, once again, I would say we don't have a leadership issue.
18:04
The reason we follow a leader not as trust, we don't have a sales issue, we buy based on trust.
18:08
Innovation goes... issue is a trust issue.
18:10
Diversity is a trust issue.

12 MINS LATER

29:42
Is there another one you can think of that that's one that we really need to work on as a as a culture and a society today that is really maybe it was better in the past and now it's kind of fallen?

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