
David Horsager
CEO of Trust Edge Leadership Institute and globally recognized expert on trust-based leadership; bestselling author of "The Trust Edge" and "Trust Matters More Than Ever."
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Sep 11, 2026
536: Stop Paying the B2B Trust Tax
11:50
11:56
40:47

Drew NeiserHOST
I think it'd be great to give an example, whether it's an organization or leaders that are doing this really well right now.

David HorsagerGUEST
Well, I and I kind of think it's better to start with the framework so we can tie back to it.
29 MINS LATER

Drew NeiserHOST
AI as a underminer of trust and what guardrails leaders need to be thinking about when it comes to AI?
Throwback Episode 156 | 35 Strategies That Shape Productivity with David Horsager
8:16
16:17

David HorsagerGUEST
You know, it's part of the reasons I'll talk about on the 90-day quick plan how I lost the 50 pounds very briefly.
8 MINS LATER

Chris LoCurtoHOST
Well, yeah, the old adage is the, is it 21 days or 29 days? 21 days, you nailed it,
Your Leadership Problem Might Actually Be a Trust Problem | David Horsager
17:52
17:59
18:04
29:42

David HorsagerGUEST
Because now I can talk about a long time, but it's like it really matters and it matters to this question, but it matters to many of the questions.

David HorsagerGUEST
So once again, backing up from here, once again, I would say we don't have a leadership issue.

David HorsagerGUEST
The reason we follow a leader not as trust, we don't have a sales issue, we buy based on trust.
12 MINS LATER

Jim KoettingHOST
Is there another one you can think of that that's one that we really need to work on as a as a culture and a society today that is really maybe it was better in the past and now it's kind of fallen?
