David Herskovits

They had no idea.

When SoHo News folded, you and David Herskovitz chose to start your own magazine.

Yeah.

Tell me, if you can, about that first conversation.

Everybody was for free.

And then he said, "Oh, I wanna bring in my friend Lucy," Lucy Sizeman, this art director.

So I was like, "Okay." So we started having meetings, and then David Herskovitz, my partner, came in and had this Michael Jackson poster.

He said, "Maybe we just do a poster." It's like one piece of paper.