David Droga

One, we meet with a gentleman named Patrick Milling Smith from a production company called Smuggler.

He brings in this brash guy named David Droga.

And David Droga famously went on to create Droga 5.

We were his first client.

What's Droga 5?

Corks in the forks.

David Droga.

Some people need corks in the forks.

He's a legend.

And the other one was smart flourishes in the light and no smart flourishes in the right in the light and right comforts you in the dark.

It is such a great line.

That was a deep cut, again, from David Droga.

Back in the day, his agency, Droga 5, made a Michael Phelps commercial for Under Armour.

You're like, oh, my God, the scale here is insane and huge.

But what's interesting, I think, is it's quite interesting that a lot of Australians have done pretty well over there from Dave Droga down.

And I think the reason that Australians do quite well in America is we're really good at cutting through stuff, right? Like Australians, we're pretty renowned for being, you know, We say it how it is.

And I think in America where there's lots of complexity, there's lots of layers, there's lots of politics, like to be able to cut through all that is actually really impactful.

To kick off the show, it's the Droga Five.

Not endorsed by David Droga, but the top five creative campaigns of the week.

Do you want to start us off?

Yeah, it's confirmed.

David Droga knows about this.

nice he's okay there's no need to assist here but we're going to kick it off yeah the number five ad from columbia sports where it's a doomsday bunker they got basically with all the world of tech billionaires that have their own bunkers now well they got the founder tim boyle and they're giving away a free bunker for a survivalist as a play on their uh expedition impossible that they did last year we love this we're talking to the cmo matt sutton later they I

love getting the CEO involved.

And today we want to give our top five creative ads of the week.

It's Droga's Five, but it's not affiliated with David Droga at all.

It's Droga's Five.

These are the top five creative campaigns of the week.

Should we get started with number five?

Accenture hosted an investor day this week and almost didn't even reference songs.

and what i'm fascinated by in this is there's two possible interpretations one is that song is completely unimportant and the other is that actually it's so important and it's so integrated it doesn't warrant being called out uh as a separate thing either way it's it's a real turn uh from the david droga era where maybe because there was a you know larger than life outside personality involved that this that couldn't have happened it's fascinating because at the same time we know accenture is making significant moves uh certainly in the media in the united states and other places they had a presence in and they still have a solid presence in design working co uh fjord other uh agencies i assume are maybe around your orbit

What is Song's revenue as a component of Accenture broadly?

Well, nobody really knows.