What about the returns part of it? What are you seeing in terms of companies that are actually winning here?

That's an extremely common statement.

In fact, I would say that the number one pain point that we're hearing from our clients is exactly that.

I'm putting this investment in.

I have made licenses available to all my people of the different tools.

I've got 100 different use cases that we've kicked off in different forms.

And a lot of frustration that we're not getting the results for that, that we're not getting the R out of the ROI.

What does it look like to actually change the work? Because again, the answer is part of the problem, but changing people's behavior so that you can get the results and the impact that you want is a whole different animal.