David C. Novak

And the, the greatest leaders that I know are the ones that are deliberate, seasonally deliberate, about asking the question, "What are the things that I could do that represent an investment that future me and future us will be thankful that we invested time in that thing?" Okay, let's go to the third question.

Who are the people that exemplify our culture? How could I recognize them specifically, meaningfully, and publicly? Man, there's a brilliant book on the topic of recognition in leadership that's written by David Novak.

David Novak is the CEO that turned around Yum Brands.

A- and he really says that the book that he wrote that's really a parable, O Great One, is largely reflective of the way that he turned around this massive organizational culture a- and it's all taught on one subject, one very particular subject, and that's instilling recognition into an organization.

Now, here's the thing that we know to be true, is if you wanna create a culture of recognition in your organization, you as a leader have got to be good at recognizing people in your organization.

That's the most expensive act of spite in beverage history.

And the Crystal Pepsi guy, David Novak, has been remarkably honest about it since.

He said it was the best idea he ever had and the worst executed.

His line is, and I'm quoting, It'd have been nice if I'd made sure the product tasted good.

It's the one that fails in a way that's funny.

It's the one that fails in a way you can't explain.

The two guys who asked, they didn't ask about the meat.

They looked at the tin, then they looked at the bull.

Hello, everyone, and welcome to another episode of How Leaders Lead with David Novak.

Today's guest is Mark Pincus, the founder and former CEO of Zynga.

Now, in 2007, Mark had a gut feeling that adults would play games on their phones if they were just woven into their daily lives.

But what if a more fulfilling life begins when you stop asking, "How do I win?" And start asking, "How can I help someone else win?" My guest today is Tim Shurr.

Tim is the CEO of David Novak Leadership and the author of "The Secret Society of Success." Before that, Tim spent nearly a decade as COO alongside Donald Miller, helping build StoryBrand and Business Made Simple, with earlier stops at Apple and Toms.

Today, much of his work is centered around a different definition of achievement, using your strengths, relationships, and influence to elevate the people around you.

In this episode, we unpack three main ideas.

I mean, I feel like I'm seeing more and more of that, but the great coaches, they talk about we.

And the reality is it takes all of us to make a thing happen, and the second we think that we can go chase something down ourselves is, like, ridiculous.

So, uh, so David Novak was CEO of Yum Brands, so that's KFC, Taco Bell, Pizza Hut.

And in the almost 20 years as David was leading that business, he grew the market cap from $4 billion to $32 billion.