[laughs]

Yes.

So this, like, kind of content here is kinda...

When you're talking about understanding the questions that people are having, the easiest way to, like, get people in is an understanding of, like, how do you construct this content? What questions am I answering? And a bit about, like, how do you actually go about creating this, right? Because assuming you have a website, and, like, by our, like, understanding, to get, like, a baseline of visibility, there's a couple of pieces of content which, at the moment in AI, do quite well and get you, like, a boost of visibility.

You need, like, 10 to 20 pieces, something like this.

It's not a huge amount of effort to get, like, an initial push.

It's an understanding of, especially if you're small, why you instead of a competitor? Why would someone choose you, right? What's your niche? Just a, a clear and useful understanding of, hey, we do this thing that no one else does, or we, we frame it this way, or we're for this particular audience.

Okay.